Xfinity has to be the most ridiculous name I've ever heard for a cable company, only second to Knology. By rebranding as Xfinity, Comcast is hoping their subscribers will forget the years of horrible service, long hold times, and ever increasing rates. This looks all too much like another "bait and switch" by a MSO. Hey Comcast, instead of spending MILLIONS on a rebranding campaign how about you pay your people fairly, and provide quality services to your subscribers.
via Reuters http://www.reuters.com/article/idUSN0515328620100209
Comcast CEO Brian Roberts, who has placed customer service at the top of his list of priorities for 2010, has said the Xfinity brand will initially launch in 11 markets with Comcast's advanced digital TV and super-fast Internet service.
"The adoption rate and utility of our products has been quite high," said David Watson, Comcast Cable's head of operations. "But the core issue has been customers are not necessarily thrilled with the relationship and the Comcast brand."
The importance of customer service cannot be underestimated, analysts said, pointing to a strong correlation between customer satisfaction and subscriber growth.
Citigroup analyst Jason Bazinet estimated that a 10-point improvement in the American Customer Satisfaction Index (ASCI) would translate to an increase of 500,000 basic video subscribers for Comcast.
Comcast seeks reputation change with Xfinity brand
Member #: 10564
Registered: 1996-2001
Posted:
68
Name:
Brian Johnstone
Name:
Brian Johnstone
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SystemOps LLC (SOS)
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Director of Operations
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Cleveland, OH
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mid 40s
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