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shotgun vs bullseye


Ive been reading lots of posts about lack of work lately, people that cannot find jobs that compensate them in the type of work they are trained for.
Some of us have chosen to go into new jobs that are totaly unrelated to catv,
some of us have tried to diversify into other areas of the same industry,
This is known as the shotgun approach. If you can perform enough different services, when one slows/shuts down you have other things to fall back on.
The bullseye is doing one thing & doing it well, the problem is
when the work runs out you have to move on or sit home.

If you owned a fast food business & decided to go into making your own hamburger buns, raising your own cattle for meat & growing your own potatoes for french fries this would be known as vertical integration, you move up & down the supply chain to gain profits, This mirrors the shotgun approach.

If the same fast food business changed business practices & decided to try to buy out other fast food businesses & open new stores in the same market they would be employing horizontal integration, similar to the bullseye method. doing what they know.
I learned this crap in college, economics 101,
I was told that the bullseye was the only way to market your service or product well & compete in the market, the shotgun would spread you out & cause you to to lose focus on what you do well & spread your resources thin.
In reality Ive seen that if you try to specialize you will go thru feast/famine cycles, but if you diversify you can always stay busy.
Most job tasks we do are related, even though catv & sat guys are always in a pissing match, if youre good at fishing walls you can do both.
If you excell in one field you probably will be ok in whatever you chose to do. I hope some of the good guys & gals opt to stay in CATV, we need them.



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Re: shotgun vs bullseye Animal AKA Will 5/29/2005 8:11:00 AM