What's in a name? For residents of Clark, the answer is 10 years of free satellite TV service.
Clark's leaders voted unanimously Tuesday night to rename the southwestern Denton County town DISH as part of a publicity campaign with the Dish Network.
In exchange for permanently adopting the name DISH, crews will install satellite dishes across the town, said Dish spokesman Mark Cicero.
"I'm going to get satellite TV in my room, and my mom and dad will never see me again," said DISH resident Haley Chasteen, 9.
town DISH
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