watch TV anywhere on Earth
Las Vegas (SPX) Aug 12, 2004
MB Tech announced Wednesday that it has successfully tested its proprietary portable auto positioning flat antenna for Direct Broadcast Satellite (DBS) Services such as DirecTV, Sky Life (Korea), and Sky Perfect (Japan).
The antenna is revolutionary for several reasons in the ever-growing DBS marketplace. Primarily it allows a popular digital television service to be portable and mobile at a mass consumer-based price point.
This market includes the RV, camping, boat, cottage, summerhouse, condominium and apartment markets among others which were previously virtually unattainable in the mass consumer-based market price point.
"Portable" means the antenna doesn't have to be bolted down or attached to a roof top or alcove and is easy to stow away and travel with in a noncumbersome way.
"Auto Positioning" means that you don't have to sit there and try to find the satellite signal until finally locking it in, rather MB Tech's antenna finds the signal automatically and locks on to it using a proprietary mechanism and software solution.
"Flat" means that it is svelte and stylish and can fit in your trunk and or stowed away easily on your boat or in your RV or car or truck.
The company plans to market the Portable Auto-positioning Flat DBS antenna combined with a basic digital set top box in an affordable service offering with the major distributors and/or service providers.
As an example, the closest competition's (much larger) antenna only (without a set top box) is over $1,500, whereas MB Tech's packaged solution should cost under $400, plus would be greatly reduced to the end user given service offering packages and incentives that are common place in this business.
MB Tech plans to offer these bundled product offerings through existing distributors and resellers and major big box electronics and consumer goods stores. However, it should be noted that the company has initiated discussions with members of this distribution channel but has not completed any final distribution agreement.
This is the next step in the product development, manufacturing, marketing and distribution phase.
Additionally, the company plans to sell this product offering via various direct advertising means including infomercials and print ads.
MB Tech is a leader and pioneer in satellite receiver technologies starting with the multihorn LNB, however, instituted a paradigm shift in its core business from a supplier of electronic components for DBS satellites, to an end-user, consumer-driven company delivering specialized entertainment solutions for the mass market.
According to industry reports, at the end of 2002, the two primary U.S. DBS providers reached a combined 19.36 million subscribers, up 16 percent from 2001, which represents 20 percent of U.S. households.
Hanwook Bae, CEO of MB Tech, stated, "The new MB Tech family of products introduced with the company's development of the portable auto-positioning flat antenna, future enhanced derivatives of this product and associated product bundles, are designed to complement and augment the success and growth of the direct broadcast satellite market globally."
Bae further commented, "Our shift into the consumer markets is part of an overall strategy developed to position the company in higher margin businesses. By extending into new consumer categories, it gives the company an opportunity to offer revolutionary products on behalf of the consumer and industry as a whole."
